Press Releases

Ad Agency Exec., Jeff Mustard, Publishes “Creative Brief/Case Study” Affording Business Owners and Marketing Directors Inside Look at Successful Ad Campaign Development

Business owners and marketing directors curious how an advertising agency evaluates a client’s business and then develops an advertising campaign now have access to an actual client sample of an agency’s analysis, recommendations, and the positioning and messaging involved in writing and producing a national radio adverting campaign, including fully produced radio commercials and radio scripts.   (read more)

Radio Commercial Writer/Producer, Jeff Mustard, Publishes Article that Helps Companies Improve Radio Advertising Results:

This article is a must-read for any company contemplating the use of radio advertising, or presently using radio advertising. Packed with valuable information by multiple award-winning radio writer/ producer, Jeff Mustard, this invaluable tutorial cuts to the quick with “24 Expert Tips" guaranteed to have an immediate impact on improving the results of any company's radio campaign, will help increase leads and generate .... (read more)

Jeff Mustard, President/Creative Director of The Radio Producers, Produces New National Radio Campaign Airing on Sirius XM :

Veteran award-winning writer/producer/director Jeff Mustard, and his company, has recently completed writing/producing a package of 8 sixty-second radio commercials on behalf of client Tax Saving Professionals, a national tax consulting company whose radio commercials will air on various financial news stations on Sirius XM....(read more) Creates Video on “Radio Media Buying”:
“How To” Video Shows Commercial Radio Advertisers “How to Read a Radio Schedule” and Evaluate a Media Buy

“Buying radio airtime” is part art and part science and involves its very own lexicon comprised of a literal alphabet soup of acronyms, technical jargon, statistics and metrics that can, and often is, confusing not only to “first time” radio clients, but even professionals in the media business.  This 2-minute video is a primer on “media buying for radio advertising”....(read more) -- Radio Commercial Production Company Launched by Multiple Award-Winning Advertising Executive, Jeff Mustard

Creating a “sister company” to his already existing slate of marketing enterprises, veteran South Florida marketing guru and multiple award-winning writer/producer, Jeff Mustard is staking out ground in a severely underserved space not only in the South Florida advertising industry, but in the national market with the launch of The Radio Producers...(read more)