Radio Ads, Half-Hour Radio Shows, Social Media Contests, Song Parodies, Website, Banner Ads, Mobile Marketing

Multi-Channel, Multi-Media Marketing Campaign

Dr. Alan J. Bauman, one of the nation's leading hair transplant surgeons entrusted Jeff Mustard to mastermind and execute a 12-month multi media campaign to achieve various goals. In cooperation with one of the nation’s top-market rated radio talk show personalities, Kevin Rolston, (of Wild 95.5 Clear Channel’s “West Palm Beach based, “Kevin, Virginia, Jason” morning show) who received a “free hair transplant” that was eventually transmitted via live feed on the radio station’s website as well as utilizing other web-based streaming sources (generating more than 70,000 world-wide visitors/viewers during Kevin’s on-air live hair transplant). 

The yearlong campaign included the creation of 8 half-hour radio shows, assorted “listener contests,” video production capturing contest winners and mobile marketing/SMS efforts serving as “reach backs” to initial caller inquiries.  The campaign utilized multiple digital media sources including the station’s’ “web page takeovers” with special promo announcements, facebook postings assorted web banners produced for Dr. Bauman that lived on multiple of the radio station’s websites.

Listen to the Radio spot with a voice-activated keyword.

Listen to a snippet of 'Live Hair on the Air'

....and a couple of hair-centric song parodies.

Watch one of the contest videos - 

Here is the landing page the SMS link drove to -

Case Study Wrap Up