PRESS RELEASE: MEDIA ANNOUNCEMENT
www.TheRadioProducers.com -- Radio Commercial Production Company Launched by Multiple Award-Winning Advertising Executive, Jeff Mustard
Creating a “sister company” to his already existing slate of marketing enterprises, veteran South Florida marketing guru and multiple award-winning writer/producer, Jeff Mustard is staking out ground in a severely underserved space not only in the South Florida advertising industry, but in the national market with the launch of The Radio Producers. www.TheRadioProducers.com
Miami, Fl…For advertising clients looking for that big national radio sound, multiple-award-winning writer/producer and veteran advertising executive, Jeff Mustard announces the launch of The Radio Producers, (www.TheRadioProducers.com) a company that focuses exclusively on the expert writing of radio commercials and the specialized production of radio commercials for local and national clients.
“Radio commercial writing and producing is a highly-specialized skill that requires expertise that can only be achieved through years of experience,” says Mustard, who has penned and produced radio scripts for companies large and small, locally, regionally and nationally. There is both “art and craft” involved in writing and producing radio commercials says Mustard whose radio spots have earned various radio and advertising industry awards and recognitions.
From funny to formal, Mustard has written and produced an exceptional library of material for a wide range businesses and industries, such as banks, financial services companies, and car dealerships to hair salons, hair transplant doctors, cosmetic dentists, and health clubs, among others.
Syndicated Comedy Writer/Producer
Under his former banner, “Hysterical Comedy Services,” Jeff Mustard wrote, produced, and directed, along with a staff of comedians, radio comedy actors and assorted voice talent, pre-recorded comedy material – fake commercials, commercial parodies, song parodies, skits and vignettes as an independent contractor for three of the nation’s largest radio comedy syndicators – Premiere, Pro-Media and Olympia Radio Networks. For nearly two years Mustard’s material was syndicated to hundreds of radio stations weekly around the country to an audience of tens of millions of listeners played by their favorite local radio station and disc jockeys.
From multi-character vignettes to hard-hitting: 60 second direct response radio spots, Mustard’s material is often characterized by a light or humorous touch, “where possible and appropriate for clients” says the veteran writer. “While the media landscape at large seems crowded,” says Mustard “radio advertising still remains one of the most effective and powerful forms of advertising.”
Here are a few interesting and compelling statistics about Radio Advertising:
- According to a Nielsen Audio RADAR report cited by the Radio Advertising Bureau, as of June 2014, 92% of American’s 12+ listen to radio every week – that’s 244 million people.
- Radio has a 93% reach to consumers, more than any other media alternatives seeking the prized 18-34 demographic.
- Radio also has a 94% reach of the precious adult 25 – 54 demographic as well.
And despite the highly fragmented world of today’s media landscape, and the myriad choices available to consumers with so many entertainment, news and information sources, including social media outlets, radio, meaning traditional AM/FM retains the greatest “share of ear” at 84% according to a May 2014 study by ClearVoice Research.
About Jeff Mustard
Jeff Mustard, a more than 20-year advertising, marketing and public relations executive is also a multiple award-winning writer/producer/director (Documentary Producer), with work produced locally, regionally nationally, in print, radio, television and for the stage. A multi-talented, multi-faceted writer, Mustard has written screenplays, stage-plays and television shows, including co-writing (and ghost authoring) a Wall Street Journal Best-selling book. A speechwriter and former published movie critic, Mustard has ghost authored news stories, magazine articles and Op-Ed pieces for high ranking business leaders and government officials. He has served as the Chief Marketing Officer, Director of Communications, Chief Information Officer and spokesperson for national and international organizations and high-profile individuals.
Media Contact: Jeff Mustard – 954-801-8263 | www.TheRadioProducers.com
Public Relations Agency: www.TheBambooAgency.com