When getting ready to produce a radio commercial, there’s a lot to think about.  

From brilliantly branded song parodies to 1/2 hour talk shows, we've produced it all.  Need a celebrity spokesperson or a comedic multi-character spot? We've got you covered. 

Written by veteran radio writer, producer, director Jeff Mustard, this guide is crammed with more facts and savory intellectual bits than a package of Famous Amos chocolate chip cookies. Packed with sweet morsels of creative, marketing, production, media-buying and financial goodies, this guide will instantly help you (better) understand what’s involved in the process of creating, writing, producing and buying radio commercials for your company. 

The Radio Producer's Creative Director, writer/producer Jeff Mustard working in-studio producing radio commercials with clients.