As a Radio Producer web visitor direct, you can get an early, but valuable peek of these powerful tips and techniques that will immediately change your radio commercial writing, producing, and buying radio airtime insights that can immediately propel your next radio commercial campaign to the succes and results you imagine.
LEARN THE SECRETS OF RADIO COMMERCIAL WRITING, RADIO COMMERCIAL PRODUCING AND HOW TO BUY RADIO TIME
A 22 Page Ebook Guaranteed to Change the Way you Write, Produce and Buy Radio Time
Whether you are a seasoned copywriter, an experienced marketer, a novice to the radio industry, or a business owner contemplating using radio for your company, the contents of this Ebook will pack a powerful punch to your ideas about radio advertising, but more importantly, it will propel your company’s profits to new heights through the use of writing and producing more effective radio ads.
Written by veteran advertising executive, Jeff Mustard, a multiple award winning writer/producer whose work has earned advertising and radio industry awards and recognitions, Jeff Mustard crystallizes clever bullion, industry-insider-insights distilled from decades of writing and producing radio (and TV scripts) for companies large and small, locally, regionally and nationally.
If used correctly, radio advertising can be extremely effective. The alternative is also true. If not used correctly, it can be extremely costly and possibly ruinous to your company.
If you’re expecting a radio campaign to lift your company out of a sales slump, promote a new product or service, then regardless of how experienced or not you may be, the contents of this 22 page Ebook provides decades of professional writing and producing experience distilled into two dozen concepts that will dramatically alter and significantly improve your approach to radio commercial writing and producing and the success you will achiever with one of the most powerful mediums in the field of mass-media marketing.
A Handful of Items you Will Learn and What You Must Consider:
· Should the President of the company be the spokesperson?
· Use of music?
· Accents and dialects?
· Single voice reads, multiple voice reads?
· Does your message match your market?
· Direct Response or Branding, Which is right for me?
· How Long Should my Commercial Be? :30 seconds or :60?
· Does your radio station buy match your market/target audience?